SHELL THE BOY WONDER'S RECIPE
FOR A CHART TOPPING
ACT
Ingredients:
*An Individual or Group (It helps if they're attractive
but any will do with airbrushing and plastic surgery.)
*Music-strong beats and lyrics are preferred, but again, not necessary.
*Glam Squad: Stylists, Choreographers etc.
*PR & Marketing-this the key ingredient-photos, commercials,
Instructions:
1. Freedom
ain't free. This is hard work. Take any Jamila Nobody or Joe Schmo and spin, spin, spin them into a hot story.
Use the same tactics to pimp promote a new act that a grocery man uses to detergent.
2. Let all media know that you've found the next big thing, the new singing pet rock.
3. Seek out reviews- positive, negative, it doesn't matter. Any publicity
is good publicity. Just make sure they spell the names right.
4. Drum it repeatedly into consumers' heads. After hearing your message about how great your act is a minimum
of 6 times they already begin to agree with you. Science shows that by the 10th time, it's in the bag.
5. Name brands, baby. The American consumer
is easily blinded by the shine. Purchase a personality for your act by papering them in fancy labels. You can
convince any audience that Lassie sings like The Beatles!
6. Show up at as many flashy parties as you can, reap in the freebie swag and be declared a genius. Boy Wonder
complete.